Services

Three ways to work together.

Every site starts from a professionally designed foundation. The package depends on how far we customize it and what it needs to do, not on how many pages it has.

Basic

Template customization

From $995 setup + $99/month

A complete website built from a Standard foundation and customized for your business.

Any available Standard foundation
The standard pages and sections included with the selected foundation
Your business name, logo, colors, photos, text, services, contact details, and service area
Standard contact form with email notifications
Domain connection and launch setup
Mobile optimization
One structured revision round
Hosting, SSL, backups, WordPress updates, and reasonable ongoing support

Not included

Major layout changes or unlimited new pages
CRM integrations
Booking systems or custom application behavior

Advanced

Customization + integrations

From $1,495 setup + $149/month

A more flexible build for businesses that need deeper customization or connected lead workflows.

Everything in Basic, plus

Any Standard or Enhanced foundation
More substantial layout customization
Approved sections combined from more than one foundation
Additional service or location pages, when reasonably scoped
More detailed lead qualification forms
One supported integration, such as a CRM, Slack notifications, or webhook routing, where technically supported
Google Business Profile link and setup assistance
Two structured revision rounds
Additional launch testing for integrations and lead routing

Not included

Third-party CRM, software, advertising, or subscription fees, which you pay directly
Compatibility with every CRM on the market

Custom

Bespoke build

From $2,500 setup + $249/month

For work that goes beyond the reusable template system. Scoped and quoted in writing.

New page architecture
A unique visual direction
Custom calculators
Booking workflows
Payment functionality
Complex CRM or automation workflows
Extensive content production
Specialized business logic

Not included

Anything without a written scope and quote agreed first

Foundations and packages

Every foundation is professionally designed. Standard foundations stay close to the selected layout while we replace the content, images, branding, and services. Enhanced foundations include more specialized structure or lead functionality and are delivered through the Advanced package.

You are not tied to one family of designs: Advanced can start from any foundation. Custom work goes beyond the foundations altogether.

Which packages each foundation level is available in
Foundation	Basic	Advanced
Standard foundationA complete, professionally designed site. We stay close to its layout while replacing the content, images, branding, and services.Ridgecrest Golden Hour, Stormfront Beacon, Northline Bluebird, Northline Heritage, Ridgecrest Homestead, Ridgecrest Evergreen	Available	Available
Enhanced foundationA more involved structure, with extra page types or a more specialized lead flow, which takes more setup and testing to tailor.Stormfront Ember	Not included	Available

Browse the foundations

How scope works

Included with your foundation

Replacing existing text and images
Replacing business details and contact information
Editing existing services and service areas
Adjusting colors and brand elements within the design system
Connecting your domain
Configuring the standard form and where its notifications go

Usually Advanced, or quoted separately

Rebuilding the homepage structure
Combining several unrelated template layouts
Adding many new service or location pages
New booking, payment, calculator, or portal functionality
CRM work beyond a supported integration
Copywriting, photography, advertising, or ongoing SEO campaigns

What the monthly fee covers

Covered

Hosting and SSL
Backups
WordPress core and theme update management
Basic security and uptime maintenance
Reasonable small content edits
Email and form monitoring where supported
Support, with a response aimed for within two business days

Not automatically included

New features
Major redesigns
Unlimited edits
Advertising spend
CRM or other software subscription fees
Paid stock photography
Extensive copywriting
Guaranteed rankings, traffic, or lead volume

How pricing works

Prices are starting points. Every project is confirmed in a written proposal after a short conversation about your services, pages, and what the site needs to do. Custom work is scoped and quoted in writing before anything begins.

Revision rounds are structured: collect your feedback and send it in one go, and we'll work through it together. Work outside the agreed scope is quoted separately before it starts.

A small edit is a non-structural change that normally takes under 30 minutes: a text update, a photo swap, a phone or hours change. We aim to respond within two business days. That's a response, not a guaranteed fix. Some things take longer to diagnose than to promise.

Third-party accounts such as your CRM, other software, and advertising are yours, and you pay for them directly.

You own your domain, your website and its content, your CRM and Google accounts, and your business profiles. If you ever leave, you keep the website and its contact form. We'd charge a documented transfer fee if migration work is needed, and we will never switch your site off to make you stay.